Lewis Humphries is a sports betting expert who writes extensively for US and European markets. With 10 years of experience in the industry, he has worked with leading brands including Paddy Power, Betfair, and Bet365, while his content has been featured on prestigious platforms such as The Huffington Post, Yahoo Sports, MSN, BetinIreland.ie, Basketball Insiders, and Read Write.

Professional Background

Living and working in the United Kingdom, Lewis began his career as a finance and investment writer for Investopedia. This foundation helped him develop a highly analytical writing style that informs everything from his research process to the betting guides, insights, and match predictions he creates today.

Over his decade-long career, Lewis has established himself as a trusted voice in sports betting analysis. His work combines rigorous data analysis with accessible writing, making complex betting concepts understandable for both novice and experienced bettors.

Areas of Expertise

American Football

Specializes in NFL and college football analysis, including detailed betting guides for the College Football Playoff bracket and current NFL season.

Multi-Sport Coverage

Detailed knowledge across football, basketball, soccer, tennis, golf, boxing, MMA, horse racing, and Formula 1.

Data-Driven Analysis

Each betting insight is backed by thorough research and statistical analysis, designed to identify value opportunities.

Long-Form Content

Specializes in creating comprehensive, detailed guides and landing pages that provide thorough coverage of betting topics.

Work for Topend Sports

Lewis's contributions to Topend Sports have focused primarily on college football and the NFL. He has helped create detailed and high-quality landing pages, including comprehensive betting guides for the College Football Playoff bracket in 2025/26 and the current NFL season.

His work is characterized by thorough research, data-driven analysis, and a commitment to providing actionable insights that help readers make informed betting decisions. Each piece of content is designed to maximize value while maintaining the educational standards that Topend Sports is known for.

Writing Style and Approach

Lewis's writing style reflects his diverse background in finance, sports journalism, and creative writing. His analytical approach, honed during his time at Investopedia, ensures that every piece of content is thoroughly researched and fact-based.

He writes in a way that is both engaging and knowledgeable, making complex betting strategies accessible to readers of all experience levels. His passion for sports shines through in his work, bringing authenticity and genuine insight to every article.

Analytical Precision

Finance background informs rigorous research methodology and data interpretation.

Accessible Writing

Complex concepts explained clearly for readers at all knowledge levels.

Engaging Content

Passionate about sports with creative writing experience bringing depth and authenticity.

Featured Publications and Brands

Throughout his career, Lewis has contributed to some of the most respected names in sports betting and media:

Platform Type
Paddy Power Betting Brand
Betfair Betting Exchange
Bet365 Betting Brand
The Huffington Post News Media
Yahoo Sports Sports Media
MSN News Portal
Basketball Insiders Sports Analysis
Read Write Technology Media
Investopedia Finance Education

Beyond Writing

Away from his professional writing, Lewis is an avid participant in sports himself. He plays cricket and soccer regularly, enjoys running, and is a dedicated gym-goer. This hands-on involvement in sports provides him with practical insights that enhance his analysis and writing.

Lewis is also an accomplished creative writer, having had numerous poems and short stories published both online and in print. This creative background adds depth and narrative quality to his sports betting content, making it both informative and engaging to read.

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